The inspiration for our Prairie range was the simple t-shirt, this evolved into a contemporary collection of tees, hoodies and sweatshirts that are modern in style, cut and colours. Our Prairie collection is fresh and innovative, motivated and inspired by current fashion trends. However our ethical and environmental credentials form the primary strand of the Prairie DNA. Your choice of tees, hoodies or sweatshirts makes a big statement about your brand values and can also make a real difference to the lives of workers in the developing world.

At Prairie all of our garments are made using only 100% Fairtrade, organic cotton. This is because we want to ensure that from seed to end customer, our business is ethical and fair in the way the workers involved are treated, and that we minimize our overall environmental impact. This is the DNA of Prairie, a double helix of sustainable, ethical production, intertwined with our take on current styles and trends.